0 Shares 2362 Views

You won’t recognise the new Foxtel device

Avatar
December 3, 2017
2362 Views

Everything you thought Foxtel could never do has now been made possible; watch a game online and use competing services without signing a two-year contract.

The days of flicking through channels and shows you did not know existed are now over as Foxtel now mirrors other streaming services and offers a whole lot more bang for your buck. Additionally, the new Foxtel Now Box measures a mere 10cm and looks more like a home device – a big change from the regular iQ set-top boxes we are used to.

Created specifically for Foxtel’s pay-by-month streaming service, Foxtel announced earlier this month that it provides several functions including other streaming services and catch-up TV. Of course, you can still navigate through live Foxtel channels, but an enticing on-demand library of TV series and movies are available to stream on all your devices as well as access to Stan via the Android TV store, and internet streaming so you can watch for, example, YouTube videos on the big screen. The Android TV store opens a multitude of possibilities such as access to apps including subscription video on demand (SVOD) apps and free-to-air catch-up TV apps. The Foxtel Now device also supports 4K Chromecast and Google Play App, as well as a nifty Bluetooth/infrared remote with voice support.

The downside: no Netflix. Foxtel CEO Peter Tonagh has been negotiating with the streaming giant, but the decision is made individually by services to make them available for the box on the Android TV store.

“The only barrier to us carrying Netflix is Netflix,” he said.

Whether Netflix will be on board could sway a lot of customers due to its popularity, as streaming services become the norm. Another drawback is the lack of a universal search function, requiring users to search individual apps for a particular title, unlike the freshly launched Telstra TV2. Foxtel says it will consider this feature that would definitely improve convenience.

Nevertheless, the Foxtel Now Box marks a nervy shift by Foxtel as is adapts towards the trend of IPTV before its traditional services become obsolete. The company has been sluggish to depart from its cable beginnings but as Netflix further penetrates the Australian market, it is a much-needed move in order to survive. The shift was evident as Foxtel called off its Presto streaming service and committed to Foxtel Now.

Foxtel is finally creating hardware to fulfill what Australian consumers want and wouldn’t mind paying for: just easy access to content when we want it.

Watch Foxtel CEO Peter Tonagh and Director of Product Management at Foxtel, Nick Dandy, unveil the Foxtel Now box on the video below.

 


A business graduate from Monash University, Rebecca Luong is a motivated and passionate marketer infatuated with all aspects of digital marketing. Her main areas of interest are SEO and social media. Rebecca strives to use her broad skills and knowledge to deliver quality content and marketing and to inspire others to realise the power of digital marketing.

blogginbec.wordpress.com
Rebecca Luong
Latest posts by Rebecca Luong (see all)

You may be interested

Porsche’s first Super Bowl ad in 23 years features car chase with all-electric Taycan
Tech
1616 views
Tech
1616 views

Porsche’s first Super Bowl ad in 23 years features car chase with all-electric Taycan

Mad House Editor - January 28, 2020

Porsche is coming back to the Super Bowl with its new advertisement in 23 years. It's a 60-second car chase which features the German manufacturer's all-electric Taycan…

Spotify brings streaming ad insertion technology to podcasts – TechCrunch
Tech
1343 views
Tech
1343 views

Spotify brings streaming ad insertion technology to podcasts – TechCrunch

Syndicated - January 9, 2020

2019 was a breakout year for Spotify’s podcasting efforts, and now the company is turning up the dial on its ability to monetize this popular form of…

Sonos sues Google, alleging it stole its wireless speaker technology – CNBC
Tech
1210 views
Tech
1210 views

Sonos sues Google, alleging it stole its wireless speaker technology – CNBC

Syndicated - January 8, 2020

Patrick Spence, CEO of Sonos Devan Burris | CNBC Sonos sued Google Tuesday for patent infringement, saying Google used technology developed by Sonos that allows smart speakers…

Don’t Miss An Update

Read previous post:
Apple gadget for your home
Apple Homepod?

Will the Homepod device fit into Apple consumers portfolio of products? Some argue that it is unnecessary when competing devices...

Close