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Porsche’s first Super Bowl ad in 23 years features car chase with all-electric Taycan

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January 28, 2020
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Porsche is coming back to the Super Bowl with its new advertisement in 23 years. It’s a 60-second car chase which features the German manufacturer’s all-electric Taycan sports car.

Porsche on Friday released their extended version of the ad which they have called “The Chase.” Security guards in the Porsche Museum in Stuttgart Germany pile into distinct Porsche vehicles to chase after a stolen Taycan Turbo S. The burglar, outsmarted on a narrow bridge, ends up being another guard.

A Super Bowl ad featuring the Taycan, according to Porsche, was essential to build awareness for the vehicle and to continue to attract new buyers interested in all-electric vehicles.

Klaus Zellmer, president and CEO of Porsche Cars North America, last year said the company was getting a surprising amount of attention from Tesla owners to the Taycan, its first all-electric vehicle.

Each of the vehicles featured in the ad, according to Zellmer, share the same soul of this historical sports car brand. A Porsche is always a driver’s car. ‘The Heist’ ad highlights a clear succession through decades of different versions to the Taycan.

The Taycan is exceptionally important to the manufacturers pivot away from vehicles with internal combustion engines. However, the sports car was criticized for its EV range, which considerably trails older all-electric vehicle models from rivals like Tesla.

The Taycan Turbo S, which starts at approximately $190,000, in the advertisement boasts an impressive 0 to 60 mph in 2.6 seconds, but its EV range is just 192 miles. The Tesla Model S Performance can reach 0 to 60 in 2.4 seconds, has an EV of 348 miles, and its price tag is $100,000.

Porsche has defended the Taycan by stating it wouldn’t compromise on the performance or Porsche DNA of the automobile. Additionally, they say the range is more than sufficient for an average daily commute.

Porsche’s Super Bowl ad, which is scheduled to air during the first quarter of the match on February 4, has been created with Chicago-based advertisement agency Cramer-Krasselt.

The New Ad

 

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