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How and Why Should You Use Instagram for Business

November 10, 2017

Assuming everyone reading this understands what Instagram is and how it works, we’ll focus on why you should use it for your business and a few tips on how you can utilise it’s business tools. It’s all about posting the right Instagram images for your audience, for consumers soak up your marketing messages without any hard sales pitches from you; a great way to show off a brand and product without being pushy.

Many shoppers turn to social media for references to investigate the brand reputation. Meaning, Instagram helps convert unreceptive buyers into assured customers.

How to use Instagram as a business tool

Firstly, Set Up Your Optimized Business Instagram Account

If you’re going to Instagram for your business, your account must be separate from your personal one. In order to use the business tool, you need to have a Facebook Page also.

Keep in mind that marketing is all about the audience and not about you, it’s almost like you want to stay an anonymous person and not give away too much about yourself, as you’re pushing for a brand, even if it’s for freelancing or a portfolio.

Set Up; Include a Link to Boost Traffic to Your Site

On Instagram, you have only one opportunity to directly hyperlink to your website.

Your bio is the one place where your link is clickable, (in photo captions you can’t embed hyperlinks so a lot of people say, “link in bio” if they are promoting a single page)

Stay Consistent with a Name and Photo

Social media is almost like one big puzzle, profiles need to match up and fit side by side. The key is to stay consistent with keywords and images! Always choose an Instagram name that’s the same as, or related to, your business’s name across all other social media platforms.

Keep your profile image consistent as well. All your interactions and posts on Instagram will be accompanied by the little thumbnail of your profile pic. Make sure it’s something that can be noticed in such a small size and still look professional!

Posts for Your Users

Your followers are following you for the material that you supply. It’s important to pick your theme and stick with it. It’s also just as important to keep these images relating to the same design or filter. Most successful pages usually have a color theme work towards a color scheme of sorts. Also, usually only posting high-quality images.

The Use of Influencers

The most meaning type of marketing comes from people you know such as friends, family, someone you follow, or someone you trust–we call these people influencers. In order to extend to the ideal audiences for your brand, you must associate with these influencers.

Influencers have shaped and sharpened their content to gain the following that they have now. A typical influencer can reach upwards of 300,000 people with a single post, driving not only massive referral traffic to branded pages but creating real-time sales. Keep in mind, some influencers charge big bucks and are very specific. Posting one image with a tag can be charged minimum $300 AU per post.


Charlotte refers to herself as a digital student with a competitive edge. Charlotte’s passion for digital marketing keeps her motivated and continuously learning.

Currently, working as an SEO assistant, improving data and website services for customers by using advanced analytics, managing keywords, creating written content and keeping local search engines up to date.

Say hi, charlotthompson

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