https://youtu.be/kMmaggbuAuA Every company wants to know that they have something special to offer their target market, but what is it, and how can that point of difference…

SEO and promotion are both excellent ways for businesses to get their products, services, and content seen by more people. But while they are both forms of…

There is no right or wrong marketing technique, just ones that work well for your brand and ones that don't January 2, 2020 5 min read Opinions…

Staying on top of the speed of change in digital is one of the number-one things that in-house marketers and business owners worry about. But the start…

There is no doubt that podcasting can be a great way to promote yourself or your brand. With more than 700,000 active podcasts series currently streaming across…

The social media landscape is no longer the one-horse-show it used to be. Brands now have hundreds of "content distribution" channels to choose between. These days, businesses…

In our modern-day world, websites function much like the shop-windows of physical stores - what you see determines whether or not you want to enter - or…

Brands now using new ways to utilise social media apps to increase customer engagement, build brand awareness, and grow their sales figures. Developing a mobile app can…

Instagram marketing seems to work miracles for some brands - while generating 0% profits for others - what is a new brand to do in 2018? Instagram…

Everything we post online such as blogs, pictures, and links, contributes to our online reputation. People say having social media is having a fake world. Yet, most…